傳統(tǒng)印刷的色彩管理應(yīng)包含設(shè)備本身調(diào)校、色彩校準、制作設(shè)備特性化文件以及色彩轉(zhuǎn)換和后期維護等?？梢哉f，色彩校準只是色彩管理的一部分。在測試乃生產(chǎn)過程中還應(yīng)保持設(shè)備的穩(wěn)定和標準化，下文濟南彩色設(shè)計印刷廠家所述的3種方法均基于此。

The color management of traditional printing should include the adjustment of the equipment itself, color calibration, production of equipment characterization documents, color conversion and post-maintenance. It can be said that color calibration is only one part of color management. The stability and standardization of the equipment should also be maintained during the test and even the production process. The three methods described by Jinan Color Design and Printing Factory are based on this.

在彩印包裝產(chǎn)品的生產(chǎn)印刷過程中，產(chǎn)品的印刷質(zhì)量是否合格的影響因素有很多，因而它的質(zhì)量判斷標準也有很多，色彩的還原性就是判斷其是否合格的一項重要標準，也就是指樣本畫冊印刷產(chǎn)品的印刷顏色是否失真的問題。

In the production and printing process of color printing and packaging products, there are many factors that affect the printing quality of products, so there are also many criteria for judging the quality of products. The color reducibility is an important criterion for judging whether it is qualified, that is, whether the printing color of sample album printing products is distorted.

宣傳冊印刷技術(shù)的發(fā)展與宣傳冊設(shè)計在不同階段時期和大環(huán)境下，彼此互相影響著，交織著，因此而使不同民族不同歷史時期的宣傳冊各自具有它的特色，并形成了各個時期不同的宣傳冊藝術(shù)風貌。

The development of brochures printing technology and the design of brochures are interacting and interwoven with each other in different stages, periods and environments. Therefore, brochures of different nationalities in different historical periods have their own characteristics, and have formed different artistic styles of brochures in different periods.

宣傳冊設(shè)計作為藝術(shù)思維活動離不開感性的創(chuàng)作過程。如果說繪畫創(chuàng)作注重感性過程而體現(xiàn)一種混沌之美的話，那么設(shè)計則相對來說更側(cè)重于理性過程，體現(xiàn)有條理的秩序之美。

Brochure design as an artistic thinking activity cannot be separated from the perceptual creation process. If painting creation focuses on perceptual process and embodies a kind of beauty of chaos, then design is relatively more focused on rational process and embodies the beauty of orderly order.

所以宣傳冊設(shè)計者不能僅僅單憑感性的藝術(shù)感覺，還要相應(yīng)地運用工學概念去完善和補充，就像一位建筑師那樣去調(diào)動創(chuàng)造具有感染力的宣傳冊形態(tài)的一切有效因素，來完成設(shè)計的增值工程。

Therefore, the brochure designer should not only rely on the perceptual artistic feeling, but also use the engineering concept to improve and supplement accordingly, just like an architect to mobilize all the effective factors to create an infectious brochure form to complete the value-added project of design.

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