The design of a high-end book cover is the key reason to attract customers to open the content. The cover design is also an important part of the book binding art. Its function is not only to protect the book, but also to express the content and style of the book, so that readers can have an understanding before reading. It has a certain promotional role, which can also be said to be a small advertisement, But the book cover is not an independent design, it is an integral part of the whole book.

書(shū)籍的封面有精 裝和平裝之分，平裝的的封面是先與讀者接觸的，故其設(shè)計(jì)不僅要保護(hù)書(shū)籍，傳達(dá)信息，還要一定的廣告作用。精 裝書(shū)的封面一般在外面還有護(hù)封，護(hù)封和平裝書(shū)的封面作用大致相同，由護(hù)封保護(hù)的精 裝書(shū)封面也稱(chēng)“內(nèi)封”一般都設(shè)計(jì)得簡(jiǎn)潔大方。

Book covers can be divided into hardcover and paperback. Paperback covers contact readers first, so the design should not only protect books, convey information, but also play an advertising role. The cover of a hardcover book usually has a cover on the outside. The cover of a hardcover book has the same function as that of a paperback book. The cover of a hardcover book protected by a cover, also known as the "inner cover", is generally designed concisely and generously.

平裝書(shū)目前是我們?cè)跁?shū)展或者是市場(chǎng)上看到的一種采用方式，它裝訂方法簡(jiǎn)易，成本稍微低廉，也便于攜帶，受到我們大眾歡迎，基本用在期刊和比較薄但印數(shù)較大的書(shū)籍。

At present, paperback book is a way we see in the book fair or market. It is easy to bind, slightly low cost, and easy to carry. It is popular with the public. It is basically used in journals and relatively thin but large number of books.

平裝書(shū)的封面包括前封、后封和書(shū)籍。也有的平裝書(shū)封面有勒口，相當(dāng)于半精 裝，這主要是為了增加封面的厚度，更好的保護(hù)書(shū)籍，同時(shí)也可以給人精致昂貴的感覺(jué)。

The cover of paperback includes front cover, back cover and book. Some paperback books have a mouth on the cover, which is equivalent to semi hardcover. This is mainly to increase the thickness of the cover, better protect the books, and also give people the feeling of exquisite and expensive.

平裝書(shū)封面的設(shè)計(jì)重 點(diǎn)一般在前封和書(shū)籍上，因?yàn)闀?shū)籍在櫥窗里是平放或者是立著的，故這兩個(gè)封面的設(shè)計(jì)一般重 點(diǎn)考慮。

The design focus of paperback cover is generally on the front cover and the book, because the book is flat or standing in the window, so the design of these two covers is generally considered.

封面設(shè)計(jì)要素依靠文字、圖形、色彩的編排來(lái)體現(xiàn)設(shè)計(jì)的構(gòu)思，立意，將不同形態(tài)的文字、圖形色彩與它們置在不同的位置，所產(chǎn)生出來(lái)的不同的感覺(jué)。

The elements of cover design rely on the arrangement of words, graphics and colors to reflect the design idea and conception. Different forms of words and graphics and colors are placed in different positions, resulting in different feelings.

構(gòu)圖是把構(gòu)思中形成的形象在畫(huà)面上組織起來(lái)，進(jìn)行編排，即在一定的格式內(nèi)進(jìn)行文字，圖形的布局。文字是封面上讀者了解書(shū)籍內(nèi)容的一把鑰匙，一本書(shū)籍的封面，可以沒(méi)有圖形，但不能沒(méi)有文字，文字既具有語(yǔ)言意義，同時(shí)又是抽象的圖形符號(hào)，它是點(diǎn)、線、面設(shè)計(jì)的綜合體。

Composition is to organize and arrange the images formed in the conception on the screen, that is, to lay out the words and figures in a certain format. Text is a key for readers to understand the content of a book on the cover. A book cover can have no graphics, but it can't be without text. Text has both language meaning and abstract graphic symbols. It is a complex of point, line and surface design.

封面上的文字主要指書(shū)名，作者名和出版社名，所以創(chuàng)意即從書(shū)名開(kāi)始，書(shū)名文字本身的造型設(shè)計(jì)是書(shū)籍設(shè)計(jì)的重要的環(huán)節(jié)，封面設(shè)計(jì)中，有的是純文字設(shè)計(jì)，沒(méi)有圖形，它需要考慮的是文字之間的配合，文字的合理編排，字體字號(hào)的正確選擇，可根據(jù)構(gòu)成的需要和書(shū)的風(fēng)格把充滿活力的封面字體視為點(diǎn)、線，面來(lái)排列組合，強(qiáng)調(diào)書(shū)名的醒目、清晰，有良好的可變性和可讀性。

The text on the cover mainly refers to the title of the book, the name of the author and the name of the publishing house. Therefore, the creativity starts from the title of the book. The modeling design of the title text itself is an important part of the book design. In the cover design, there are some pure text design without graphics. What it needs to consider is the coordination between the text, the reasonable arrangement of the text, and the correct selection of the font size, According to the needs of composition and the style of the book, the energetic cover fonts can be arranged and combined as dots, lines and faces, emphasizing the striking and clear title, good variability and readability.

書(shū)籍封面的設(shè)計(jì)要素還包括色彩，色彩的恰當(dāng)運(yùn)用是分明設(shè)計(jì)的成敗的關(guān)鍵，得體的色彩表現(xiàn)和藝術(shù)處理，能產(chǎn)生強(qiáng)烈的視覺(jué)沖擊力，色彩的運(yùn)用要考慮內(nèi)容的需要，用不同的色彩對(duì)比的效果來(lái)表達(dá)不同的內(nèi)容思想。

The design elements of book cover also include color. The proper use of color is the key to the success or failure of clear design. Proper color expression and artistic processing can produce strong visual impact. The use of color should consider the needs of content, and use different color contrast effects to express different content ideas