The role of visual communication

期刊雜志版式設(shè)計(jì)要充分憑借藝術(shù)言語來地潤(rùn)飾內(nèi)容，不只給讀者視覺上的美感，重要的是引發(fā)他們的閱覽欲。雜志設(shè)計(jì)在傳達(dá)某個(gè)詳細(xì)的信息時(shí)，其視覺傳達(dá)的各種元素（如標(biāo)題、文章、圖形、插圖等）總是直觀與詳細(xì)的。可是不能把這種直觀和詳細(xì)解釋為信息量在版面中的簡(jiǎn)略羅列。期刊雜志的版面應(yīng)力求簡(jiǎn)略大方，讓讀者一目了然，瞬間捕捉到愛好點(diǎn)。

The layout design of periodicals and magazines should fully rely on artistic language to embellish the content, not only to give the readers visual beauty, but also to arouse their reading desire. When magazine design conveys a detailed information, its visual communication elements (such as titles, articles, graphics, illustrations, etc.) are always intuitive and detailed. However, this kind of intuition and detail can not be interpreted as a brief list of the amount of information in the layout. The layout of periodicals and magazines should be simple and generous, so that readers can catch their hobbies at a glance.

雜志印刷設(shè)計(jì)體會(huì)性

Experience of magazine printing design

版面只是讓人閱覽是不行的，還必須設(shè)法感動(dòng)讀者的內(nèi)涵情感。期刊雜志版式設(shè)計(jì)就是為了使版式與所包括的信息一同進(jìn)入到一種藝術(shù)的感人氛圍中，使讀者在閱覽時(shí)受到感染，從而把享用變成一種心里體會(huì)，把思緒天然地引進(jìn)到文明或藝術(shù)的境地中去周游、想象。

It's not good for people to read the layout. We must try to move the readers' inner feelings. The layout design of periodicals and magazines is to make the layout and the included information enter into an artistic and touching atmosphere, so that the readers will be infected when reading, so as to turn enjoyment into a kind of psychological experience, and naturally introduce their thoughts into the civilized or artistic situation to travel and imagine.

基本準(zhǔn)則

Basic principles

期刊雜志作為一種特定的刊物，其傳達(dá)的作用是威望、全 面、高 檔、深化，這也是期刊雜志設(shè)計(jì)的基本準(zhǔn)則，在設(shè)計(jì)時(shí)需要將威望、全 面、高 檔、深化的準(zhǔn)則表現(xiàn)出來。

As a specific journal, the role of journal communication is prestige, comprehensive, high-grade and deepening, which is also the basic principle of journal design. In the design, we need to show the prestige, comprehensive, high-grade and deepening principle.